New book outlines top CX Engineering practices for aerospace-defense teams, focusing on crafting and delivering Customer Value Propositions (CVPs)
Dr. Lynn Phillips, Mel Hughes and Dr. Stanton Slone release ‘Customer Experience (CX) Engineering in Aerospace and Defense’For over two decades from 2000, Dr. Lynn Phillips, Mel Hughes, and Dr. Stanton Sloane collaborated closely to develop a business development methodology aimed at enhancing competitive win rates and program execution in the aerospace-defense sector. Drawing from commercial best practices and their industry experience, they […]