Channel programs are becoming a very effective way for manufacturers and service providers to distribute their products and services. But so many programs fail because of various factors that ChannelAssist have seen over the years they have been in business. Richard Stevens, President of ChannelAssist talks to our Publisher, Karl Woolfenden and they talk about the things that need to be included when planning and executing an effective program. The word throughout this segment is “Engagement” and its the missing link from either a successful program or a failure. Richard talks about how ChannelAssist approaches this with their clients and points outs some tips to make you more effective.
If you are planning a Channel incentive program to engage with your channel reps we would love to have an initial discussion to help you design a program that drives revenue and “engagement” with your channel. Please fill in your details below and one of our specialists will contact you.