Mark Friedlander and Kris Maccini have been appointed to senior communications positions at the Insurance Information Institute (Triple-I) to broaden the organization’s traditional and social media operations.
“We are extremely pleased to strengthen our roster with such experienced communications professionals,” said Sean Kevelighan, CEO, Triple-I. “Mark and Kris will surely enhance the Insurance Information Institute’s reputation as a trusted source for unique, data-driven insights about our industry.” Both Friedlander and Maccini will report into Michael Barry, the Triple-I’s head of Media and Public Affairs.
The Triple-I’s Florida communications consultant since July 2019, Friedlander is now its Director, Corporate Communications. Based in northeast Florida, he will continue to lead the Triple-I’s communications efforts in the Sunshine State while also handling national media relations issues and providing editorial support for the Triple-I’s website and its social media channels.
Friedlander was the head of Corporate Communications at The Main Street America Group in Jacksonville, Fla. for 13 years. In that role, he led the insurer’s marketing and communications programs as well as its social media operations. Before coming to the Triple-I, he was a communications consultant at the Insurance Institute for Business & Home Safety (IBHS). He had also held management roles at HSBC Holdings plc and Prudential Financial. Friedlander earned his bachelor’s degree in journalism/public relations at The Ohio State University.
Maccini, who is based at the Triple-I’s New York City office, joined the organization as its Director, Social Media. She will be responsible for leading the Triple-I’s social media and digital marketing strategies and enhancing its online presence. Maccini brings 15-plus years of experience in the insurance and financial services industries to the Triple-I. Most recently, she served for more than three years as Global Director, Social Strategy, at MetLife, where she led MetLife’s social media initiatives and implemented its digital transformation strategies. Earlier in her career, Maccini was Vice President, Digital Marketing & Communications, at Jefferies, LLC, a financial services firm. Maccini earned her bachelor’s degree in communications, with a concentration in advertising, at Bradley University.