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The Business of Sport

Sport is part of our lives, and connects fans with their chosen sport, whether it is Football, Auto Racing, Baseball  or Basketball.  Millions of consumers interact with their favorite teams, athletes or events.   Because of this relationship between consumers (fans) and sport, millions of dollars of sponsorship deals and promotional events create a healthy economy which is thriving.

We have partnered with some of the best names and representatives of teams around the World, to bring you stories of how sport connects consumers with business.

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Arsenal-Announcement

ARSENAL APPOINTS LEGENDS TO MANAGE SALES AND DELIVERY FOR MEETING AND EVENT BUSINESS AT EMIRATES STADIUM

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Arsenal announced the appointment of global premium experiences company Legends to manage sales and delivery for the club’s non-match day meeting and event business at Emirates Stadium. Working in partnership, Arsenal and Legends will leverage the wide range of facilities at Emirates Stadium to maximize non-matchday revenue. The partnership will reenergize the meetings and events […]

Rally House

Rally House Opens Record Number of Stores in One Weekend

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Rally House is a leading national sports and merchandise retailer aiming for continued exponential growth, this time breaking a company record by opening seven stores across five states this weekend. Stores opening in existing markets include Iowa (Coralville), Kansas (Stadium at K-State), Oklahoma (Sooner Mall) and three in Illinois (Baytowne Square, Fox Valley Mall, St. Clair Square). Stretching west into the Mountain Time […]

MLR INTRODUCES THE DALLAS JACKALS

MLR INTRODUCES THE DALLAS JACKALS

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DALLAS (June 5, 2020) – Major League Rugby (MLR) announced the unveiling of the Dallas franchise for the 2021 MLR season. The Dallas Jackals are based in the DFW Metroplex and are set to play at Globe Life Park in Arlington, in Arlington, TX.Ownership of the Dallas Jackals is led by an investment group including […]