The Business of Sport
Sport is part of our lives, and connects fans with their chosen sport, whether it is Football, Auto Racing, Baseball or Basketball. Millions of consumers interact with their favorite teams, athletes or events. Because of this relationship between consumers (fans) and sport, millions of dollars of sponsorship deals and promotional events create a healthy economy which is thriving.
We have partnered with some of the best names and representatives of teams around the World, to bring you stories of how sport connects consumers with business.
THE 2023 WORLD SERIES® WILL BE PLAYED EXCLUSIVELY ON SHAW SPORTS TURF®
The Texas Rangers® and the Arizona Diamondbacks® will compete in the 2023 Major League Baseball® (MLB®) World Series®. Both teams are Shaw Sports Turf (“Shaw”) customers, and both play on Shaw’s elite B1K® “Batting a Thousand” natural system in their home stadiums. The B1K natural system is a synthetic turf field that employs a natural, sustainable infill […]
Northwood Esports qualifies for Valorant national championship
Also wins new Overwatch national championship; program, players and coach nominated for numerous Esports Awards Northwood Esports has qualified to participate in the 2023 Red Bull Collegiate Valorant National Championship in Chicago, Illinois. “Qualifying for nationals is the next step when it comes to getting a chance to defend our world championship,” stated Coach Cody Elsen. […]
LEGENDS DRAFT FOUR, FINALIZE TRAINING CAMP ROSTER
Written By: Britney Wynn The Texas Legends drafted four players and added two from local player tryouts to finalize their 2023 training camp roster. The team traded the number one overall pick to the South Bay Lakers in exchange for the second pick, Teafale Lenard Jr., and two future picks. With the 17th overall pick, the […]
ARSENAL APPOINTS LEGENDS TO MANAGE SALES AND DELIVERY FOR MEETING AND EVENT BUSINESS AT EMIRATES STADIUM
Arsenal announced the appointment of global premium experiences company Legends to manage sales and delivery for the club’s non-match day meeting and event business at Emirates Stadium. Working in partnership, Arsenal and Legends will leverage the wide range of facilities at Emirates Stadium to maximize non-matchday revenue. The partnership will reenergize the meetings and events […]