The Business of Sport

Sport is part of our lives, and connects fans with their chosen sport, whether it is Football, Auto Racing, Baseball  or Basketball.  Millions of consumers interact with their favorite teams, athletes or events.   Because of this relationship between consumers (fans) and sport, millions of dollars of sponsorship deals and promotional events create a healthy economy which is thriving.

We have partnered with some of the best names and representatives of teams around the World, to bring you stories of how sport connects consumers with business.